Beyond Distance
How Pickdi Builds a Remote Team Culture That Truly Works
How we work
How we work .
The Remote Work Dilemma
The modern workplace is a paradox. Remote work offers unprecedented freedom and flexibility, yet it often comes at the cost of connection. How do you build a cohesive, thriving team culture when your members are separated by screens and cities? How do you foster trust when you can't share a coffee break?
Pickdi’s Three Pillars of Culture
Many companies are still struggling with these questions. But at Pickdi, we believe we’ve found the answer. It isn’t a single secret weapon, but a deliberate culture built on three core pillars: crystal-clear processes, a deep foundation of trust, and genuine human support.
Culture in Action: Zoe and Linh’s Stories
This isn't just a corporate talking point. It's the lived experience of our team members. Let's explore how this culture comes to life through the eyes of Zoe, a Customer Service Specialist for the Anua team, and Linh, an Influencer Marketing Team Leader for the Dasique team.
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The Digital Headquarters - Clear processes, zero problems
A strong remote culture can't exist in chaos. It needs a solid foundation, a "digital headquarters" where everyone knows where to find information and how to communicate effectively. For Pickdi, this foundation is built on tools like Notion and Slack, used with clear intention.
Linh, who has over four years of experience in remote roles before joining Pickdi, immediately noticed the difference. She highlights the importance of structure from day one.
"I appreciate having a clear working process" Linh shares. "Having the basic information clear from the start helps me work more smoothly and makes it easier to commit to the team."
This clarity eliminates guesswork and empowers team members to work autonomously. It's not just about having tools, but using them to create a single source of truth. Linh was even surprised by the efficiency of the systems in place.
"For the first time in many years, I saw the true power of Google Sheets!" she laughs. "The way Pickdi supports us with organized systems for sharing information is incredible."
When the structure is clear, everyone is on the same page, allowing professionalism and collaboration to flourish, no matter the distance.
Empowerment Over Oversight - A Culture of Trust
One of the biggest anxieties about working with an international company, particularly a Korean one, can be the fear of a rigid, top-down culture. Micromanagement is a known killer of morale and creativity. Pickdi actively builds a culture that is the complete opposite.
Linh was initially apprehensive, expecting a very traditional work style. Her experience was refreshingly different.
"The environment here gives me the feeling that everyone is much more professional and comfortable, and every opinion is respected," she explains. "It’s not rigid... It feels like a universal, international standard that you can adapt to, no matter where you're from."
This culture of trust is built on a simple philosophy: hire talented people and empower them to do their best work. This extends to how feedback is handled. It's not about finding fault; it's about collaborative improvement.
Zoe describes how this works in practice on the Anua team.
"If I have an issue or make a mistake, the team points it out to me directly. Because of that, I can fix it right away, and the problem doesn't linger or get repeated."
This direct, constructive feedback loop is a hallmark of a team built on trust. It shows that the goal is collective success, fostering a safe environment where team members can grow without fear of blame.
The Result - Genuine Connection, Miles Apart
When you combine clear processes with a culture of deep-seated trust, the result is a genuine sense of belonging. This is the ultimate goal: to make every remote employee feel like they are truly "part of the team."
For Zoe, this feeling became incredibly personal. When she first joined, the experience was lonelier.
"At first, I was the only Vietnamese person on the team," she recalls. "But now, other members from Pickdi have joined. I feel a great sense of comfort from that. The flow of information is also much simpler now."
This transformation from a solitary role to being part of a growing national contingent within the team highlights Pickdi's role as a connector. We don't just place individuals; we build teams. The support from Pickdi's core staff acts as a vital bridge, ensuring no one feels isolated. As Zoe puts it, the support she receives from both Pickdi and Anua makes the challenges of remote work disappear.
And, of course, there's the universal benefit that both Zoe and Linh cherish. "You don’t have to spend time commuting anymore!" Zoe says, a simple but powerful advantage that contributes to better work-life balance and overall happiness
Team culture
Distance Doesn’t Matter
When trust, clarity, and human connection lead the way, remote teams don’t just function, they thrive.
By establishing a clear digital framework, fostering a profound culture of trust over control, and never losing sight of the human need for connection and support, Pickdi proves that distance is no longer a barrier to a great workplace. When you invest in your people and your processes, distance doesn't just become manageable - it becomes irrelevant.
Learn More ↗︎
Interview
Culture is a Choice, Not a Location .
Building a successful remote culture is not an accident. It is a conscious choice, built day after day through deliberate actions.
“I truly believe remote work is an experience worth trying. It not only brings many benefits but has also offered me valuable lessons and experiences.”
Zoeㅣ CS Manager - ANUA
"My experience collaborating with Pickdi can be summed up in one phrase: truly amazing. Even though we're miles apart, the communication is smooth, the support is genuine, and the team culture makes remote work feel natural."
Trung ㅣ Video Editor - Dr.Blet
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