BYROE - New York-based K-Skincare Brand

BYROE is a premium upcycled superfood skincare brand launched in New York City in 2019. It combines the philosophy of utilizing traditional Korean ingredients with modern skin science to deliver products that achieve both sustainability and high performance. It adds value to nutrient-rich superfood ingredients like rice, vegetables, and fruits that might otherwise be discarded because of imperfections.

Through scientifically reinterpreted ingredient design, it creates clinically-based, efficacy-focused formulas. As a global K-beauty brand blending Korean wellness philosophy that respects nature with modern sensibilities born in New York, it is currently available on major US e-retail channels, including Ulta Beauty, Ipsy, and FabFitFun.

If you are interested in learning more about BYROE, please visit our service below:

• Official Website
• Official TikTok
• Official Facebook
• Official Instagram

JOB DESCRIPTION

You will be responsible for driving results for BYROE's online webstore. You will plan action items to improve purchase conversion rates and sales based on user data collected via Hotjar, and execute these initiatives through collaboration with developers.

• KPIs Monitoring

  • Monitoring key metrics such as Revenue, CVR, AOV, CPA, etc.
  • Analyzing funnel drop-off and checkout abandonment rates
  • Identifying low-performing pages and defining priorities
  • Creating weekly/monthly performance reports (including problem definition + improvement proposals)

• Hotjar-based User Behavior Analysis

  • Identifying UX friction points through key user behavior data analysis (Heatmap, Session Recording, Rage Click / Dead Click)
  • Deriving action items based on user data

• Lead Cross-Functional Execution

  • Execute website improvement actions through collaboration with internal teams
  • Set improvement priorities and prepare task briefings
  • Plan, execute, measure results, and report on A/B tests

• Revenue Optimization

  • Design bundle/upsell/cross-sell on-site promotions
  • Analyze promotion profitability and contribution margin per SKU
  • Support decision-making based on unit economics, CPA, and gross margin

JOB REQUIREMENTS

• 3+ years of e-commerce marketing experience in DTC websites like Shopify
• Proficient level of English speaking
• Experience with Conversion Rate Optimization
• Experience using data analytics tools like Google Analytics, Hotjar, Amplitude, ETC
• Understanding of performance metrics such as ROAS, CAC, MER, and LTV
• Experience collaborating with developers
• Ability to perform profitability analysis using Excel/Google Sheets
• You must have Vietnamese citizenship to apply. Due to legal regulations, we are currently unable to hire non-Vietnamese candidates. Please ensure you have a Vietnamese Citizen ID (CCCD), a Vietnamese tax code, and a Vietnamese bank account.

JOB PREFERENCES

• Experience working with beauty or consumer goods brands
• Hands-on experience using Shopify and Hotjar
• Experience analyzing paid media marketing performance

• Experience working remotely with Korean or global teams

  • Clear communication across phone, chat, or email

  • Strong work ethic and ownership of your tasks and schedule

WORKING CONDITIONS

• Workplace: 
  • 100% Remote - Flexible in Location
• Employment Type: 
  • Service Contract Role
• Work Days & Hours:
  
  • Follow the client's working time
  • • Workdays: Monday to Friday (22 days/month)

    • Working hours : Can choose one of two shifts below

      • Option 1 : 8PM ~ 12AM VST + 4H flexible

      • Option 2 : 8AM ~ 17PM VST + need to attend weekly meeting

  • Note: Working schedule may be adjusted based on the client's guidelines.
  • You shall ensure continuous availability, active performance, and communication with the client throughout the client’s normal business hours, as required for the services.
• Payment
  
  • Gross 24M ~ 26M VND / month   
    • Time bonus : Gross 6M bonus if you can work based on option 1 time shift
    • In highly competitive cases, the desired service fee may affect the evaluation
  • Payment details
    • 10% income tax will be deducted from the gross income
    • Payment will be transferred to your Vietnamese bank account
    • Pickdi's Tax Compliance Policy 
• Contracts will be issued through Kollab Agency, Pickdi's Exclusive strategic partner in Vietnam

ASSIGNMENT ROUND

• There will be an assignment round for this recruitment. The assignment is only given to candidates who pass the CV round via email.

• This assignment is designed to reflect the actual work you'll be doing in the role. We won't use your assignment for any commercial purposes.
  Bài assignment này được thiết kế để mô phỏng sát nhất công việc mà bạn sẽ thực hiện. Chúng tôi cam kết sẽ không bao giờ sử dụng bài assignment này vào mục đích thương mại.

• Once you apply, we’ll provide the detailed assignment information and submission instructions within 24 business hours.

• If you don’t receive the email, please let us know at people@pickdicorp.com.

RECRUITMENT PROCESS

* All updates and notifications will be sent to your email.
* If you don’t receive an email from us, please remember to check your spam folder.
* The schedule can be changed depending on the company’s circumstances.

CONTACT US

If you have questions about this position or the recruitment process, please email us at people@pickdicorp.com 

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